> But no one will buy a microwave with few buttons. Marketing is the king. Spend resources on memeing your way into people minds, then advertise “we removed th

> But no one will buy a microwave with few buttons. Marketing is the king. Spend resources on memeing your way into people minds, then advertise “we removed the cruft to give you <something>” (more space, better experience, whatever you can think of, even if it’s a big stretch) as some sort of revelatory breakthrough and bleeding edge innovation - and they’re gonna buy it and joke about “uncool” others’ microwaves with silly extra buttons are, affirming how cool their microwaves are. Worked for a lot of crap on the market.