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If small things mattered, you wouldn't have so many of them neglected. "(And smiles they are free." Forced service smiles aren't free, but a result of continu

• barnabee 3y ago
  > If small things mattered, you wouldn't have so many of them neglected. People are often not good understanding and deciding what matters, groups of people are generally even worse. It's why aircraft have checklists and companies like Apple have certain things so ingrained in their culture.