> It probably costs barely anything to make the box better like that On the contrary, it costs a LOT to make the box that good. I can't find it now, but I rec

> It probably costs barely anything to make the box better like that On the contrary, it costs a LOT to make the box that good. I can't find it now, but I recall some article posted here about how lots of startups spent insane amounts of money trying to make their packaging as good as Apple's (UHD foam, aluminum milling) when they should be working on their actual product instead.