3 ms·
I agree with most of this and generally like Apple stuff, but... The first touch point on a new Apple product is the box, and they use high end, thick cardboar
by iainmerrick 2y ago
I agree with most of this and generally like Apple stuff, but...
The first touch point on a new Apple product is the box, and they use high end, thick cardboard that’s got a great finish.
...I can’t agree with this. Their boxes are bad! They’re probably really proud of their boxes and think they’re the best, and they do have a nice surface sheen, but they’re bad.
They’re too heavy, too hard to open, near impossible to break down to recycle.
Every time I mention this somebody says “that’s out of date, they’ve really improved recently”, but I’m still seeing the same shitty plastic-infused boxes.
Nintendo are great at doing amazing things with simple cardboard. But there are plenty of other companies doing this now. Apple is well behind the times.
- fbrchps 2y agoAnecdote: I recently received a new M3 MacBook Pro at work, and the box was 100% recyclable, as well as everything inside of it - instruction manuals (why?) were held together with paper, the power cord had paper around it, and the keyboard/screen separator was also tissue paper. I'm not denying that there's "plasticized paper" in the box, but as far as I could tell, it was 100% recyclable. As for "breaking down the box", if you flip the lid around to the bottom of the box, and then stack them together, then it saves a good bit of space. But yes the moulded cardboard that held the laptop itself was a pain to get out of the bottom section.
- iainmerrick 2y agoWas it a box you opened via a flap? Or one of those board game style boxes with a close-fitting lid, but manufactured in super heavyweight material with sub-micron snugness of fit? Those look nice but I find them pretty annoying.