First, because I want to switch away from badly translated content (or worse, badly machine translated content, cough cough Microsoft), even if I generally pref

First, because I want to switch away from badly translated content (or worse, badly machine translated content, cough cough Microsoft), even if I generally prefer it in my native tongue. I agree this should be a more accessible feature at the browser itself, maybe an extension. And second, because many corporations conflate language with region, so they redirect me to the wrong country-specific site, or at least one useless to me compared to the global (which usually means US) one.