> 8 years ago the cloud did not effectively exist yet Yeah it really did. I’ve been around a while. “Cloud” was becoming a buzzword around the tech industry 16

> 8 years ago the cloud did not effectively exist yet Yeah it really did. I’ve been around a while. “Cloud” was becoming a buzzword around the tech industry 16 years ago. 8 years ago we had AWS, IBM, and Microsoft all vying for our business on this project. > For most demanding customers, cloud providers have a solution called «the cloud appliance». A truck rolls in with the hardware that gets deployed as an extension of your own private cloud within a few days None of which was as cost effective as adding more capacity to your own data centres, if you’re already running them at scale, because fundamentally someone is profiting from renting out those cloud appliances. If you have the in-house capabilities already, you can cut out the middlemen.