I like the idea in the abstract, but I doubt I'll see a synthetic meat/milk/coffee substitute that equals the real deal for many years, if ever. I'm more worrie

I like the idea in the abstract, but I doubt I'll see a synthetic meat/milk/coffee substitute that equals the real deal for many years, if ever. I'm more worried about the synthetic stuff becoming just good enough that, with the power of marketing and appealing to one's morals, people switch over but not good enough to be a real replacement.