It sounds like the bigger question is, what are they calling "the web"? Is it simply the world's population that has a net connection? Or just what percentage o

It sounds like the bigger question is, what are they calling "the web"? Is it simply the world's population that has a net connection? Or just what percentage of those people happen to frequent the top X traffic websites? Or how much bot content the average person unknowingly consumes in comparison to real ones? Knowing that distinction I think makes a huge difference.