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Tesla has been trying to avoid the Osborne Effect with the Model Y! The company sent the following internal email to its delivery advisors about three months ag
by cs702 2y ago
Tesla has been trying to avoid the Osborne Effect with the Model Y! The company sent the following internal email to its delivery advisors about three months ago:
> We heard your feedback that some customers are waiting to place their Model Y order as they anticipate a refresh similar to Model 3. It is important that we communicate transparently that there is no refresh for Model Y launching this year.
Conventional car companies have learned through decades of experience to upgrade vehicle models with a carefully choreographed cadence to avoid the Osborne Effect.
Tesla seems to have been caught unaware of it.
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Source: https://electrek.co/2024/02/12/tesla-confirms-no-model-y-refresh-coming-this-year/ https://electrek.co/2024/02/12/tesla-confirms-no-model-y-ref...