What's the catch? Will this mean things like DRM, lock-in, and walled gardens take priority? It's very hard to put security first in an absolute sense- I'm sure

What's the catch? Will this mean things like DRM, lock-in, and walled gardens take priority? It's very hard to put security first in an absolute sense- I'm sure some of their products shouldn't even exist if that were the case. It will be very interesting to see what this all means in practice. I like the proposed incentives they've created.