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The IAB is the authoritative source for advertising information. Most of the major advertisers and publishers utilize their guidelines for both creative and mea
by jakeludington 14y ago
The IAB is the authoritative source for advertising information. Most of the major advertisers and publishers utilize their guidelines for both creative and measurement. http://www.iab.net/ad_unit http://www.iab.net/ad_unit
To address your specific example, there may or may not be any difference between an impression and a view. In the case where one page shows one ad display, you would get a single impression and a single view. If there are multiple ad blocks on the page, it's possible that the same ad could show in more than one ad block, resulting in multiple impressions for a single view.
- rquantz 14y agoIsn't this a bit like responding to someone asking for a primer on web development by pointing them to the w3c? I realize the comparison isn't perfect -- IAB's docs aren't nearly as opaque as a w3c spec, and I should probably go back and look at them now that I've been doing this for a few months. When I got started working with these guys, though, and I was desperately trying to figure out what I needed to know about VAST and VPAID in order to not look like an idiot (answer: very little, in this case), IAB felt pretty dense and still assumed I knew basically what was going on.
- jakeludington 14y agoIt's tough to know exactly what to point you to because you haven't suggested a specific use case you're looking to build for.