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Part of the problem is that people don't do business with a company because of the intangibles. Even in technology, people look for things that can appear in l
by mdasen 18y ago
Part of the problem is that people don't do business with a company because of the intangibles. Even in technology, people look for things that can appear in lists or price.
We really need a better way to measure the intangibles of businesses we work with, how we're going to be treated, etc.
- petercooper 18y agoI agree in a general sense, but do you think it's worth measuring how we're "treated" in terms psychological devices such as minimum payments? (since this is what the story is related to) I don't see these psychological devices as nefarious at all. Some stores use scents or music to encourage sales, some use layouts, displays, or loss leaders to persuade people to buy things. Sadly, the word "fiendish" in the title is a real misnomer. Is the 99 cents (rather than pricing at dollar amounts) device "fiendish"? Sounds like people are just looking for scapegoats in a crisis.
- GHFigs 18y agoWhether "fiendish" is the right word for it or not, I think there is an important distinction to be made between the use of such tactics by retailers vs. creditors. While a store is limited in it's ability to extract money (i.e. time, labor) from a person by the contents of their wallet, a lender is only limited by the length of a person's lifespan.
- petercooper 18y agoYou could twist it round though.. people wouldn't use as much credit if it were not for the tactics used in retail ;-)