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Here's an example of what I think is telemarketing done right. We have a client that's a roofing company. They scout areas that have seen a lot of damage from s

Here's an example of what I think is telemarketing done right. We have a client that's a roofing company. They scout areas that have seen a lot of damage from storms, note the houses with roofing damage, and look up their phone numbers. They call the residents, explain how their home insurance companies usually cover most of the cost of the roof repair, and offer to schedule a time to take a closer look at the roof and give an estimate. I think it's mostly about targeting - don't just call tons of people with no reason, but focus on particular people who have a high likelihood of becoming a customer. Then call them with salespeople who know the industry, be helpful and courteous, and take people off your list who don't want to be called. And, of course, follow the law. Unfortunately, there's so much bad telemarketing that the good stuff has gotten drowned out, so it's easy to see it all as bad.

leephillips 14y ago
Unfortunately, we live in a world where so many people can't tell the difference between right and wrong that I get annoying calls from roofing companies. Here's a clue for you: just because something might not be against the law and might be profitable doesn't mean that it is civil behavior. People like you create the annoyances are the bad side of all our modern, convenient technology. You know very well that those people already know their roofs are damaged and know how to use a telephone to call the roofer that they want to call when it is convenient for them to do so. But you are willing to harass 20 people who don't want to hear from you so that you can hit that one old lady who will swallow your pitch and hire you (or your "client") rather than comparison shop and research reputations. There is no "good" telemarketing that gets "drowned out." What you are doing is wrong.

leephillips 14y ago

Unfortunately, we live in a world where so many people can't tell the difference between right and wrong that I get annoying calls from roofing companies. Here's a clue for you: just because something might not be against the law and might be profitable doesn't mean that it is civil behavior. People like you create the annoyances are the bad side of all our modern, convenient technology. You know very well that those people already know their roofs are damaged and know how to use a telephone to call the roofer that they want to call when it is convenient for them to do so. But you are willing to harass 20 people who don't want to hear from you so that you can hit that one old lady who will swallow your pitch and hire you (or your "client") rather than comparison shop and research reputations. There is no "good" telemarketing that gets "drowned out." What you are doing is wrong.