Also consider what they say in the last paragraph though: > I’m not convinced that making interfaces so simple and “intuitive” that anyone can truly learn them

Also consider what they say in the last paragraph though: > I’m not convinced that making interfaces so simple and “intuitive” that anyone can truly learn them on their own is even possible, maybe not even desirable since it encourages more of that kind of rugged individualism in computing If your software gets the users the training they need, they might be much happier with it and recommend it to colleagues in the field or request it at a future workplace. They'll also know who to ask because they've made contact with experts already A competing product where everything is made obvious, but also dumbed down and cumbersome in some ways because you are always treated like a beginner, may end up losing out if the training-required one gets their market placement right