Growth at this scale is irrational expectation. They already have taken over almost 80~90% of the high margin smartphone market which is already saturated a few

Growth at this scale is irrational expectation. They already have taken over almost 80~90% of the high margin smartphone market which is already saturated a few years ago. This is why Apple is taking so passive-aggressive stance on antitrust regulations as well as expanding into the ads business; there's simply not enough room for growth in the hardware segment while many investors are still expecting 5~10% perpetual annual growth.