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Companies have a limited number of R&D projects and not all of them have great expected returns on investment, so sometimes it makes more sense to wait before i

Companies have a limited number of R&D projects and not all of them have great expected returns on investment, so sometimes it makes more sense to wait before investing in Project n+1

JKCalhoun 3y ago
To be sure. There is a popular sentiment that the Next Big Thing is just within reach, is always within reach, if the big guys like Apple or Meta would just throw enough resources at it it would come to exist. I think that is fallacious thinking. Apple tried hard with the Newton but larger, infrastructure pieces were not yet in place. Meta has tried hard with VR but there is no evidence that a large population even wants this tech. Apart from AI, we may simply be in an innovation desert for the consumer tech companies. Things like the portable digital music player, smart phone, might only come every decade or so — and no amount of R&D will force that to behave any differently.