I have to disagree. I'm not a fan of the name and branding either, but DDG's value proposition - zero personal info collection - trumps all that by a mile. So

I have to disagree. I'm not a fan of the name and branding either, but DDG's value proposition - zero personal info collection - trumps all that by a mile. So much so that I've been using DDG as my default search for almost a year. Judging from the other comments I'm far from the only one. I suspect DDG has enough "top hackers" for whom the aesthetics are a secondary issue using it already that making inroads with a more mainstream audience like middle-aged women has much more business value. Having said that, it would be nice to have named it something that can be used as a verb. Note to self, something to consider when naming my next projects.