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Disclaimer: Co-Founder Corbado here. B2C Auth is much harder than people think. Consumers are unforgiving when it comes to UX. Big Tech sets the bar pretty high
by p0seidon 2y ago
Disclaimer: Co-Founder Corbado here. B2C Auth is much harder than people think. Consumers are unforgiving when it comes to UX. Big Tech sets the bar pretty high for what consumer experience should be. In B2B or B2E authentication, the UX is often horrible, but there is no choice for the user. He has to log in. On e-commerce sites, there are plenty of alternatives. At the same time, protecting customers becomes increasingly difficult; they just reuse passwords or lose them somehow. We think consumers will demand "Face-ID Login for the Web" (consumer simplification), which, from their point of view, is very simple. Even simpler than Social Login.
OIDC implementations for consumers are often not good enough; we have seen other companies promote them for Passkeys. We think that can be suitable for B2B-Auth but not for B2C
- tptacek 2y agoWhat percentage of Doordash customers do you think log in with a direct account, as opposed to Facebook or Google?
- p0seidon 2y agoIt is difficult to say, but there are some reservations people have because sometimes they are not sure what exactly happens with social login, or they have one Google Account associated with the wrong email, and they do not want to use it. Google Social is particularly strong on Android, of course, but in general, there have been different numbers published ranging from a 15-65% take rate depending on the product, the target group (age), and how strongly it is positioned within the product. In our own numbers, we can see that when offered social in parallel to passkeys, 30-40% go with social sign-up but much less for login when a passkey is added (of course, on our page, there is a heavy early adopter skew pro passkeys).