3 ms·
It's because AdWords links don't pass along credit that helps with search rankings. Google actually doesn't ban for paid links. It bans (potentially) for sellin
by sullivandanny 14y ago
It's because AdWords links don't pass along credit that helps with search rankings. Google actually doesn't ban for paid links. It bans (potentially) for selling or buying links with the intention of improving your search rankings. There are several ways to have links that are sold that prevent that credit from passing.
- a3d6g2f7 14y agoBut what if users don't see a difference between a paid link that appears on the first page (via AdWords) and an organic one? AdWords is then effectively the same: pay for placement on page one. But of course, the payment goes to Google not some other seller. Having policies that strive to maintain some sort of objectivity in organic rankings might be rendered moot when there are always paid links (via AdWords) appearing at the same eye level to users, a majority of whom do not know or care how they got there. In simple terms, AdWords is paying (and only paying Google) to be on page one. How is this different?