Yeah, that's a good point. One way to look at private equity is that they are playing an arbitrage game between the perceived value of a brand and the actual w

Yeah, that's a good point. One way to look at private equity is that they are playing an arbitrage game between the perceived value of a brand and the actual worth of the products the brand produces. In a world where people had better access to true, recent information, perceived brand value wouldn't lag actual product value as much and there would be less opportunity to exploit the arbitrage.