Also some interesting comments here: "The card industry has been very quick to internalize the insights of behavioral finance and apply them to maximize profit

Also some interesting comments here: "The card industry has been very quick to internalize the insights of behavioral finance and apply them to maximize profit by exploiting consumers' cognitive biases. There's probably no other industry that knows as much about consumer behavior, and they are constantly learning more..." http://www.portfolio.com/views/blogs/market-movers/2008/12/17/adam-levitin-on-credit-card-minimum-payments http://www.portfolio.com/views/blogs/market-movers/2008/12/1...