A lazy analysis but look at revenue they're getting from payments. From their S-1: Mar 31, 2011: $94MM Mar 31, 2012: $186MM Obviously it's only two data point

A lazy analysis but look at revenue they're getting from payments. From their S-1: Mar 31, 2011: $94MM Mar 31, 2012: $186MM Obviously it's only two data points but payment revenue has grown 100%. Payments revenue only represents 10% of their total revenues. WRT to this, the question becomes whether they could ramp up payments. I'm guessing that their main driver for payments revenue is games. They recently launched offers. That could potentially drive revenue. I think that Facebook should take on Square and enter the payments market. They're in a unique position to create Facebook Wallet. The biggest barriers I see from this is that Zuckerberg would have to drive this kind of strategy and it doesn't seem like a move he'd take.