And fixing payments would have required incredible connections, the founders that chose recipe sites knew that fixing payments would have been a decade long ord

And fixing payments would have required incredible connections, the founders that chose recipe sites knew that fixing payments would have been a decade long ordeal requiring networks they did not have access to. In some problems, the hard part isn't programming, it's everything else. At least with technical problems you can implement the recipe or streaming site and you're done. But payments was a human problem, requiring people to deal with government, regulation, accounting, etc.