> Google can't meaningfully improve their search without killing their profits and growth numbers. This is a really good point and might mark a dead end for go

> Google can't meaningfully improve their search without killing their profits and growth numbers. This is a really good point and might mark a dead end for google. Most of their money is made when people click off of search and land on an advertiser's landing page. Almost everybody in our circle here on HN is unsatisfied with most of those pages they land on because those pages are designed to win clicks, not inform people. If it turns out that people want answers more than they want search results then google is arguably stuck between a rock and a hard place.[1] Content creators are in for a hard time too though. Already in Kagi I can ask a question and get a really good answer based on five or six sources without having to view any of those sources. If that's the future then those sources are going to be missing out on a ton of search traffic. Maybe it'll wipe SERPs off the face of the earth, but it doesn't bode well for search traffic for real content operations. [1] Maybe we should prepare ourselves for "sponsored answers" -- LLM-generated word salad that still somehow tries to sell you a product.