In the USA it's often called "day drinking" and it usually coincides with brunch (never heard the term "social lunch" here) on the weekend. As in "rosé all day"

In the USA it's often called "day drinking" and it usually coincides with brunch (never heard the term "social lunch" here) on the weekend. As in "rosé all day", or "bottomless bloody mary's" with a brunch purchase, etc.