You don't disrupt a thing by doing exactly the same. So, I don't think it's likely that OpenAI is looking to build a website that gives you ten or so results an

You don't disrupt a thing by doing exactly the same. So, I don't think it's likely that OpenAI is looking to build a website that gives you ten or so results and then you click one with maybe some ads on the side. What they are more likely to do is to use the web for RAG type approaches and use natural language to help you find what you are looking for in a chat (or voice) dialog that maybe involves repeated and increasingly more fine grained results that match what you are looking for. People do this manually with Google currently and it's time consuming. I remember doing this with Yahoo, Altavista, and all the other things that were around before Google came around to find academic papers for my research. Google made that a lot easier. But the next level of that might involve a lot less skimming through long lists of results, opening lots of websites, etc.