High rates also incentivizes your customers to save now and buy later, slowing sales activity and growth. This increases pressure to control costs. Trying to e

High rates also incentivizes your customers to save now and buy later, slowing sales activity and growth. This increases pressure to control costs. Trying to engineer a soft landing is hard. It’s like trying to perform a moon landing. There are so many variables: changing demographics, shifting energy production, global macroeconomic events. Time will tell in the end.