This is not big enough to put a dent in sales. If the product is sold by an influencer, it will be sold as "Used", long after the "hype period" is over. This i

This is not big enough to put a dent in sales. If the product is sold by an influencer, it will be sold as "Used", long after the "hype period" is over. This initial period of booming sales is very important for products announced trough influencers. Paying for the influences to do the work is more expensive than the products themselves, in pretty much every case I know of. And even for expensive products: if you send something to an influencer with the expectation to get back, it will come back used and has to be sold as B-Stock for a loss anyway. For stuff up to $200, $300 it ends up being much cheaper to just give away.