What you describe almost the opposite of the classic "inverted pyramid" style of writing journalism. I agree it's a bad style if you want to have busy people re

What you describe almost the opposite of the classic "inverted pyramid" style of writing journalism. I agree it's a bad style if you want to have busy people reading your site. https://en.wikipedia.org/wiki/Inverted_pyramid_(journalism) https://en.wikipedia.org/wiki/Inverted_pyramid_(journalism) Cut to the chase, and put the interesting-to-some-but-not-all stuff at the bottom, or better still, behind a link. We have hypertext, guys. That's what it's for. > I'm aware this is a subconscious decision, a bad heuristic. I don't think it's a bad heuristic at all. There are far more web pages than anyone could possibly read in their limited lifespan. It makes sense to optimize for sites that get to the point right away. Note that I'm speaking here of purely informational sites, not "literary" sites where the beauty of the prose is intended to be part (or even all) of the purpose. Different rules apply there.