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I think this analysis ignores the marketing potential of facebook's user data. No one has even scratched the surface of targeted marketing with such data. An

I think this analysis ignores the marketing potential of facebook's user data. No one has even scratched the surface of targeted marketing with such data. An obvious thing to try would be to tailor the presenter of a product based on the personalities the user seems to defer to in facebook conversations. But I haven't bought any FB stock, I just think the analysis is facile and the real picture is much murkier.

silvestrov 14y ago
Odd that a lot of people think that "No one has even scratched the surface of targeted marketing" for years and years on while no great improvements are made. It looks more and more like natural intelligence in the 80's. Promised to be just around the corner, but never came.
- Estragon 14y ago
  No one has scratched the surface of what could be done with data like facebook's. The example I gave in the grandparent is something that just couldn't be tried in a meaningful way before.
tatsuke95 14y ago
>"I think this analysis ignores the marketing potential of facebook's user data." How could the marketing of user data be "ignored" in the analysis? That's all FB is. Without looking at its ability to market user data, FB isn't even a business.
- Estragon 14y ago
  Not marketing of the data, marketing using the data.