I walked by the Chron building the other day and was kind of sad. I used to be a paperboy for the Chronicle. I've read it since I was a kid. The sad part isn't

I walked by the Chron building the other day and was kind of sad. I used to be a paperboy for the Chronicle. I've read it since I was a kid. The sad part isn't that old media is being replaced by new. It's that the Chronicle is dying when other papers are finding ways to fit into modern media. It's seriously a shame. Kind of like when Tower Records went out of business instead of trying to reinvent itself. OK, no more 'records'. But why not just "Tower" and sell DVDs? Or get even crazier and sell books (they always did) and open in-store cafes? Steal some of Hot Topic's business and sell more hipster crap? Obviously I'm missing something, but you just don't need to let a good brand die without a fight. The Chronicle is doing exactly that, IMHO.