ok but that is not informative. What was magically discovered around 2021 that helped them realize customers were not price sensitive? why did customers become

ok but that is not informative. What was magically discovered around 2021 that helped them realize customers were not price sensitive? why did customers become that way? What I'm trying to say is that greed is the default. sometimes they lose 5% . sometimes they earn 5,10,20% . All of those years they are greedy. It's not 3x greedy one year and -3x greedy another