Pay more for a lower-quality car than a higher-quality one. Marketing and other social conditioning, so woo-woo sounds about right. While there are certainly re

Pay more for a lower-quality car than a higher-quality one. Marketing and other social conditioning, so woo-woo sounds about right. While there are certainly reasons to buy new cars over old in many cases (features, maintenance & ongoing costs), the main driver for new cars is prestige. In Thailand for instance, you wanted to leave the red dealer plates on for as long as possible, because everyone could see you have a new car.