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A cultural preference for new-build is not woo-woo. Americans will pay more for a lower-quality "new" car than a higher-quality "used" one, do you consider that
by lmm 3y ago
A cultural preference for new-build is not woo-woo. Americans will pay more for a lower-quality "new" car than a higher-quality "used" one, do you consider that woo-woo?
- stubish 3y agoPay more for a lower-quality car than a higher-quality one. Marketing and other social conditioning, so woo-woo sounds about right. While there are certainly reasons to buy new cars over old in many cases (features, maintenance & ongoing costs), the main driver for new cars is prestige. In Thailand for instance, you wanted to leave the red dealer plates on for as long as possible, because everyone could see you have a new car.