That report does not show it to be false. Imagine if someone was selling a widget for $10 and their cost of materials is $8. Then, let's say their cost of mater

That report does not show it to be false. Imagine if someone was selling a widget for $10 and their cost of materials is $8. Then, let's say their cost of materials increases to $10 and they raise their price to $13. Their gross profit margin has gone from 20% to 23% even as two thirds - the majority - of the price increase was driven by higher material costs.