3 ms·

I think they realized that customers are not as sensitive to price as they thought. So they push it, because why not? It's food. People eat. And they'll just ke

• jrs235 2y ago
  Until they hit demand destruction and their whole endeavor goes bankrupt.
• tonymet 2y ago
  ok but that is not informative. What was magically discovered around 2021 that helped them realize customers were not price sensitive? why did customers become that way? What I'm trying to say is that greed is the default. sometimes they lose 5% . sometimes they earn 5,10,20% . All of those years they are greedy. It's not 3x greedy one year and -3x greedy another
• tonymet 2y ago
  I'll try to be constructive here. We're looking at a single data point and saying "greed". There are many motions across the fast food industry. it's likely customers are trading down from high status (now unaffordable) restaurants into mcdonalds, and now mcDs can charge those customers a bit more. this has much more explanatory power and is more plausible than "greedy" . It's also verifiable. "greedy" can't be observed , or verified. it's not empirical.
  • fireflash38 2y ago
    If you want to remove all agency from it, we can go there. They're seeing they can raise prices and not suffer (immediate) harm. So they do. It's that simple. Maybe they can successfully pawn off blame for the price increases elsewhere (OPEC, inflation, whatever). But it tends to fall flat when you see record profits. We're getting squeezed for whatever they can get from us.
    • tonymet 2y ago
      what changed?