I believe everyone started charging as the most popular streaming service in town. You can't really go higher because people will switch to the competitor. You

I believe everyone started charging as the most popular streaming service in town. You can't really go higher because people will switch to the competitor. You can't really go lower because you're probably already losing money (mostly to various licensing deals). It's like all apps on the app store end up being 2.99 and 4.99 because of the price race to the bottom. Everyone waits for someone to blink first and raise their prices. Disclaimer, if it's really needed: I work at Spotify.