A lot of gear sent to influencers is on a trial basis unless it's a "we want you to be seen using it". They usually have to return stuff after they make their a

A lot of gear sent to influencers is on a trial basis unless it's a "we want you to be seen using it". They usually have to return stuff after they make their ad. There's a subset that are directly selling stuff either as drop shippers or affiliate marketing. They're video versions of SEO blogs. I'd put those in a different class than the ones just running ads on their existing content channels. While they might be called "influencers" they're just running ads for their sales hustle.