> The videos aren't designed to promote the product. That's my point, really. Nobody's looking at influencer videos explicitly to learn what to buy or how to

> The videos aren't designed to promote the product. That's my point, really. Nobody's looking at influencer videos explicitly to learn what to buy or how to behave. The whole idea is to piggyback on whatever influence the influencer may have in their niche to sell to that niche. Like concentrated peer pressure, I guess. At least that's what I've seen - it's entirely possible there are insecure people seeking out influencer videos with no useful content other than telling them what to buy, and I just never see those videos. There's something unsettling about that idea, though.