Most influencers literally don't even know their own worth, and don't really know how to negotiate, and have weird feelings about monetizing what is often a cre

Most influencers literally don't even know their own worth, and don't really know how to negotiate, and have weird feelings about monetizing what is often a creative endeavor in general. So most brands actually get a HUUUUUGE discount from influencer advertising, because it is explicitly more effective than most modern forms of advertising and you can get your product or service in front of half a million people for low 5 figures. You don't have to do anything, the influencer will take care of shooting and editing and all the hard work. Also, nearly everything shilled through influencers is extremely cheap garbage, with significant profit margins that they just pump into more advertising, like raycons or other practically whitelabeled products