2 ms·
I was under the impression that if you do a product placement for which you get paid without marking it as an advertising, that would be illegal due to Medienst
by sva_ 3y ago
I was under the impression that if you do a product placement for which you get paid without marking it as an advertising, that would be illegal due to Medienstaatsvertrag § 8 Abs. 3 [0].
0. https://lxgesetze.de/mstv/7 https://lxgesetze.de/mstv/7
- whstl 3y agoYep, that's where I got my info from. I will translate for the international audience: § 8th - (7) - Product placement is permitted, except in news programs and programs for political information, consumer programs, regional window programs according to Section 59 Paragraph 4, window programs according to Section 65, programs with religious content and children's programs. The bullet points below it help narrow it down further. "Just mentioning it" is allowed, as long as you don't emphasise it too much or encourage purchase, etc. And "just mentioning it" is fine, if you use the product as an example when talking about a certain topic, or if you mention that it exists. Which is IMO more effective than overt advertisement.