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> asianometry He sometimes insert sponsor ads in his videos but is it really an influencer? The videos aren't designed to promote the product. Wouldn't that d
by tredre3 3y ago
> asianometry
He sometimes insert sponsor ads in his videos but is it really an influencer? The videos aren't designed to promote the product.
Wouldn't that definition of influencer make everybody that make ads-sponsored videos an influencer? What about actors on network TV, their content contain sponsored ads, are they influencers?
- jlarocco 3y ago> The videos aren't designed to promote the product. That's my point, really. Nobody's looking at influencer videos explicitly to learn what to buy or how to behave. The whole idea is to piggyback on whatever influence the influencer may have in their niche to sell to that niche. Like concentrated peer pressure, I guess. At least that's what I've seen - it's entirely possible there are insecure people seeking out influencer videos with no useful content other than telling them what to buy, and I just never see those videos. There's something unsettling about that idea, though.