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I've never understood why those worked either. They were _obviously_ paid for their endorsement and appearance in the commercial so why would that make me beli
by chankstein38 2y ago
I've never understood why those worked either. They were _obviously_ paid for their endorsement and appearance in the commercial so why would that make me believe the product is good? Obviously it has worked for people but I've never understood why Shaq shilling some product is shorthand for "it's a good product" to people. I feel like people are really gullible.
- rightbyte 2y agoMaybe it doesn't work at any reasonable rate of return and the advertisement sector is mainly a scam?
- brokenmachine 2y agoHumans are evolved to be in a small tribe of 50 or so people they know. They see Shaq holding a product, they "know" Shaq, so their brain automatically puts the product into the category of something they've seen someone they know using. How effective this is is a matter of debate. I guess this is why companies are so quick to drop celebrities that do something unpalatable. Because then the product would go into the category of something that someone I don't like uses.