> People watch influencers because they want to hear from a person who tried the product. Having seen hundreds (thousands?) of these kinds of videos on TikTok

> People watch influencers because they want to hear from a person who tried the product. Having seen hundreds (thousands?) of these kinds of videos on TikTok and Insta, as a viewer you almost never have any idea who the people are, or whether they actually use or like the product they're pushing. I think you're right that AI influencer tech will have far less impact on mainstream (Martha Stewart) and niche (MKBHD and Linus Sebastian) celebs, but I do think their marketing teams will increasingly use AI to scale celeb/micro-celeb efforts as well. > Once there are AI swarms, there'll be a backlash. Maybe! But this hasn't happened in response to AI text bots. Why would it be different for AI video bots?