9 ms·
> You put a coke bottle next to some athlete, someone makes a reference to some car in some tv show, or to some product in a movie. Would be illegal where I li
by sva_ 3y ago
> You put a coke bottle next to some athlete, someone makes a reference to some car in some tv show, or to some product in a movie.
Would be illegal where I live, but seems to be common on IG (I don't personally use it, so idk)
- whstl 3y agoInteresting, what's your country? Where I live (Germany), AFAIK, there is a partial ban on TV/radio product placement, but not in movies. And definitely not illegal in sports, with sponsorships and all.
- sva_ 3y agoI was under the impression that if you do a product placement for which you get paid without marking it as an advertising, that would be illegal due to Medienstaatsvertrag § 8 Abs. 3 [0]. 0. https://lxgesetze.de/mstv/7 https://lxgesetze.de/mstv/7
- whstl 3y agoYep, that's where I got my info from. I will translate for the international audience: § 8th - (7) - Product placement is permitted, except in news programs and programs for political information, consumer programs, regional window programs according to Section 59 Paragraph 4, window programs according to Section 65, programs with religious content and children's programs. The bullet points below it help narrow it down further. "Just mentioning it" is allowed, as long as you don't emphasise it too much or encourage purchase, etc. And "just mentioning it" is fine, if you use the product as an example when talking about a certain topic, or if you mention that it exists. Which is IMO more effective than overt advertisement.