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I'm not sure how old you are, but as far as anecdotes goes it absolutely works on my teenage nephew and his social circle. Basically every product they own seem
by Quothling 2y ago
I'm not sure how old you are, but as far as anecdotes goes it absolutely works on my teenage nephew and his social circle. Basically every product they own seem to be something they've seen someone with a lot of followers use on social media.
- AlexandrB 2y agoOh I can totally see that. I think when I was growing up it was musicians and other celebrities that drove teenage fashions. Most people hopefully grow out of it eventually - maybe after they get burned a few times by bad purchases.
- Quothling 2y agoI may be sort of rose tinted, but I don't remember celebrities having as much of an impact on my generations compared to the SoMe influencer celebrities today. Possibly because they're so much "nearer" to the consumer than celebrities were for us. There just wasn't that same para-social relationship, partly because you couldn't write (and get a response) from celebrities instantaneously back then. Today you can join their Discords and sometimes they'll talk directly to you, and I'm sure that's very hard to "deal with" (for a lack of a better way to put it) for a lot of young people.