The air carrier probably has a $10+ million marketing budget. It's easy for them to throw $10,000 toward a 30 second clip to test the waters. Ad teams have to s

The air carrier probably has a $10+ million marketing budget. It's easy for them to throw $10,000 toward a 30 second clip to test the waters. Ad teams have to spend that budget, and they likely get more enjoyment out of dealing with that influencer than say running ads in a bunch of subway stops.