I think that's generally how influencer deals go. Some mix of discounts on products/freebies/cash. In return they get some level of exposure, up to what looks l

I think that's generally how influencer deals go. Some mix of discounts on products/freebies/cash. In return they get some level of exposure, up to what looks like an ad, delivered by the person to camera. Much of the time I think it's just having their name appear somewhere (eg sticker on equipment or poster on the wall). As to the relative values, you don't mention her follower or view count, which is probably the key metric.