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... until influencers can prove they're human, at which point they'll become highly sought after. People watch influencers because they want to hear from a per
by groby_b 2y ago
... until influencers can prove they're human, at which point they'll become highly sought after.
People watch influencers because they want to hear from a person who tried the product. We can argue how much value paid recommendations have, but that's the core of it: Did $PERSON_I_LIKE use it and like it? Then maybe I should try it.
Same as asking your friends about cool restaurants, just at scale and monetized.
Once there are AI swarms, there'll be a backlash. Because that human connection is what influencers ultimately sell.
- CharlesW 2y ago> People watch influencers because they want to hear from a person who tried the product. Having seen hundreds (thousands?) of these kinds of videos on TikTok and Insta, as a viewer you almost never have any idea who the people are, or whether they actually use or like the product they're pushing. I think you're right that AI influencer tech will have far less impact on mainstream (Martha Stewart) and niche (MKBHD and Linus Sebastian) celebs, but I do think their marketing teams will increasingly use AI to scale celeb/micro-celeb efforts as well. > Once there are AI swarms, there'll be a backlash. Maybe! But this hasn't happened in response to AI text bots. Why would it be different for AI video bots?