4 ms·

I think a lot of this is subliminal advertising. My gf sometimes randomly mentions some new product she suddenly thinks she needs and how everyone loves it... a

by sva_ 3y ago

I think a lot of this is subliminal advertising. My gf sometimes randomly mentions some new product she suddenly thinks she needs and how everyone loves it... and I can only assume she saw something on Instagram without realizing it is an ad.

bombcar 3y ago
It's not even subliminal - it's overt. And it works, even if you know it's happening.
whstl 3y ago
I don't disagree with you, but isn't this just how regular product placement works? You put a coke bottle next to some athlete, someone makes a reference to some car in some tv show, or to some product in a movie. There are subtle and obvious ways to do it in those other mediums... The problem with "hobby" influencers is that they're supposed to be talking about those products anyway, so it's very difficult to know if they're still in the "initial phase" where they're just interested on products out of genuine interest (and purchasing it themselves), or if it's product placement :(
- sva_ 3y ago
  > You put a coke bottle next to some athlete, someone makes a reference to some car in some tv show, or to some product in a movie. Would be illegal where I live, but seems to be common on IG (I don't personally use it, so idk)
  - whstl 3y ago
    Interesting, what's your country? Where I live (Germany), AFAIK, there is a partial ban on TV/radio product placement, but not in movies. And definitely not illegal in sports, with sponsorships and all.
    - sva_ 3y ago
      I was under the impression that if you do a product placement for which you get paid without marking it as an advertising, that would be illegal due to Medienstaatsvertrag § 8 Abs. 3 [0]. 0. https://lxgesetze.de/mstv/7 https://lxgesetze.de/mstv/7
      - whstl 3y ago
        Yep, that's where I got my info from. I will translate for the international audience: § 8th - (7) - Product placement is permitted, except in news programs and programs for political information, consumer programs, regional window programs according to Section 59 Paragraph 4, window programs according to Section 65, programs with religious content and children's programs. The bullet points below it help narrow it down further. "Just mentioning it" is allowed, as long as you don't emphasise it too much or encourage purchase, etc. And "just mentioning it" is fine, if you use the product as an example when talking about a certain topic, or if you mention that it exists. Which is IMO more effective than overt advertisement.

by sva_ 3y ago

bombcar 3y ago

It's not even subliminal - it's overt. And it works, even if you know it's happening.

whstl 3y ago

I don't disagree with you, but isn't this just how regular product placement works? You put a coke bottle next to some athlete, someone makes a reference to some car in some tv show, or to some product in a movie. There are subtle and obvious ways to do it in those other mediums... The problem with "hobby" influencers is that they're supposed to be talking about those products anyway, so it's very difficult to know if they're still in the "initial phase" where they're just interested on products out of genuine interest (and purchasing it themselves), or if it's product placement :(

sva_ 3y ago
> You put a coke bottle next to some athlete, someone makes a reference to some car in some tv show, or to some product in a movie. Would be illegal where I live, but seems to be common on IG (I don't personally use it, so idk)
- whstl 3y ago
  Interesting, what's your country? Where I live (Germany), AFAIK, there is a partial ban on TV/radio product placement, but not in movies. And definitely not illegal in sports, with sponsorships and all.
  - sva_ 3y ago
    I was under the impression that if you do a product placement for which you get paid without marking it as an advertising, that would be illegal due to Medienstaatsvertrag § 8 Abs. 3 [0]. 0. https://lxgesetze.de/mstv/7 https://lxgesetze.de/mstv/7
    - whstl 3y ago
      Yep, that's where I got my info from. I will translate for the international audience: § 8th - (7) - Product placement is permitted, except in news programs and programs for political information, consumer programs, regional window programs according to Section 59 Paragraph 4, window programs according to Section 65, programs with religious content and children's programs. The bullet points below it help narrow it down further. "Just mentioning it" is allowed, as long as you don't emphasise it too much or encourage purchase, etc. And "just mentioning it" is fine, if you use the product as an example when talking about a certain topic, or if you mention that it exists. Which is IMO more effective than overt advertisement.